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Detroit Trademark Attorneys: What are the Different Types of Trademarks?

Detroit Trademark Attorneys: What are the Different Types of Trademarks? - Blog | HIlla Law Firm - Detroit_Trademark_Attorneys_-_Types_of_Trademarks

Detroit Trademark Attorneys: A Trademark By Any Other Name ... 

The word "trademark" is actually a loose term intended to indicate various things being protected by a successful registration on the US Patent and Trademark Office's (USPTO's) Federal Register. 

A "trademark" on its own would indicate, as one might expect, is the protection of a logo or word or series of words indicating the source of a good or product sold in interstate commerce. 

Additionally, registrable marks include marks for services, for organizations and associations, for product "certifications," for company names, and for the packaging of a product itself. 

Detroit Trademark Attorneys: Service Marks

A service mark is a trademark registration for a service offered in interstate commerce. Law firms, restaurants, and other businesses offering services to customers rather than "products" would utilize a protected name, tag-line, or logo to identify their particular service. 

Detroit Trademark Attorneys: Collective Marks

A collective mark is used to designate membership in an organization or association whose members offer certain services or goods and products that are separable from those offered by non-members. An example would be the FTD mark used by florists to indicate membership in the organization offering flower delivery services. 

Detroit Trademark Attorneys: Certification Marks

A certification mark is used to demonstrate to consumers that goods or services have met certain standards. For example, the Environmental Protection Agency has registered the all-too familiar "Energy Star" certification mark for use on on products meeting certain energy efficiency standards. Such marks are approved for use by the mark-holder (the EPA, in the above example) by producers of products or services regardless of the fact that they do not own the mark themselves. 

This is a unique feature of the certification mark. 

Detroit Trademark Attorneys: Trade Names

A trade name is the pseudonym under which a person or company conducts business. It is protected as a trademark if used to identify specific products or services and is suitably unique. 

That is, the name cannot simply identify the company itself: it must bring to mind to consumers (as viewed by the USPTO) a specific product or service. 

Detroit Trademark Attorneys: Trade Dress

Trade dress refers to the appearance or packaging of a good. Trademark law protects trade dress only when the packaging or appearance actually identifies the source of the good within it. 

Trademark Registration Attorney: The Bottom Line

The bottom line with regard to trademark registration is that one must bear in mind the particular considerations of the various types of trademarks for the multitude of goods and services offered on the market. 

If you are seeking to register for trademark protection, Attorney John Hilla would be happy to speak to you about your particular mark at (866) 674-2317 or Contact Us Here.





How Do I Register a Trademark for my Cosmetics Brand?

Registering a Federal trademark for a cosmetics brand or product requires that the name or logo uniquely identify the source of the product to consumers. The Hilla Law Firm will walk you through the registration process start-to-finish with maximum customer service and affordable flat fees. (734) 743-1489.

What Is a Trademark Application Descriptiveness Refusal?

Michigan Trademark Attorneys: A name or logo that merely describes the goods or services it identifies to consumers is not eligible for trademark registration. The Hilla Law Firm, PLLC will assist with your Federal trademark registration at an affordable flat rate. Premium customer services, virtual consultations. (734) 743-1489.

Can I Register My Band Name as a Trademark Even If It Is Offensive?

Detroit Michigan Trademark Attorney - A band or rapper or musician's name can be registered as a trademark even if offensive so long as it meets the other criteria for registration. The Hilla Law Firm specializes in helping bands and musicians protect their brands. Affordable flat fees. (734) 743-1489.

How Do I Register a Trademark for a Board Game?

Trademark Attorneys - To be registered as a Federal trademark, a board game name or logo must uniquely identify the product to consumers. The Hilla Law Firm will assist you in registering your Federal boardgame trademark with friendly service, virtual consultations, and affordable flat fees. (734) 743-1489.

Can I Register a Trademark for a Flag or Other National Symbol?

A national or state flag or other national insignia may not be registered, but other elements including so-called "national symbols" may be unless they falsely suggest a connection with the nation or state. Contact The Hilla Law Firm, PLLC to discuss your trademark registration at (734) 743-1489. Affordable fees!
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The Hilla Law Firm did an excellent job handling the trademark registration for my online business. In my case, the process turned out to be complicated as another business registered for a similar name. The Hilla Law Firm expertly handled the situation and my trademark was approved! Kelly
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