Trademark Blog

Detroit Trademark Attorneys: What are the Different Types of Trademarks?

Detroit Trademark Attorneys: What are the Different Types of Trademarks? - Blog | HIlla Law Firm - Detroit_Trademark_Attorneys_-_Types_of_Trademarks

Detroit Trademark Attorneys: A Trademark By Any Other Name ... 

The word "trademark" is actually a loose term intended to indicate various things being protected by a successful registration on the US Patent and Trademark Office's (USPTO's) Federal Register. 

A "trademark" on its own would indicate, as one might expect, is the protection of a logo or word or series of words indicating the source of a good or product sold in interstate commerce. 

Additionally, registrable marks include marks for services, for organizations and associations, for product "certifications," for company names, and for the packaging of a product itself. 

Detroit Trademark Attorneys: Service Marks

A service mark is a trademark registration for a service offered in interstate commerce. Law firms, restaurants, and other businesses offering services to customers rather than "products" would utilize a protected name, tag-line, or logo to identify their particular service. 

Detroit Trademark Attorneys: Collective Marks

A collective mark is used to designate membership in an organization or association whose members offer certain services or goods and products that are separable from those offered by non-members. An example would be the FTD mark used by florists to indicate membership in the organization offering flower delivery services. 

Detroit Trademark Attorneys: Certification Marks

A certification mark is used to demonstrate to consumers that goods or services have met certain standards. For example, the Environmental Protection Agency has registered the all-too familiar "Energy Star" certification mark for use on on products meeting certain energy efficiency standards. Such marks are approved for use by the mark-holder (the EPA, in the above example) by producers of products or services regardless of the fact that they do not own the mark themselves. 

This is a unique feature of the certification mark. 

Detroit Trademark Attorneys: Trade Names

A trade name is the pseudonym under which a person or company conducts business. It is protected as a trademark if used to identify specific products or services and is suitably unique. 

That is, the name cannot simply identify the company itself: it must bring to mind to consumers (as viewed by the USPTO) a specific product or service. 

Detroit Trademark Attorneys: Trade Dress

Trade dress refers to the appearance or packaging of a good. Trademark law protects trade dress only when the packaging or appearance actually identifies the source of the good within it. 

Trademark Registration Attorney: The Bottom Line

The bottom line with regard to trademark registration is that one must bear in mind the particular considerations of the various types of trademarks for the multitude of goods and services offered on the market. 

If you are seeking to register for trademark protection, Attorney John Hilla would be happy to speak to you about your particular mark at (866) 674-2317 or Contact Us Here.

 

 

 

 

7 Noteworthy Craft Brew Trademark Registrations

A review of 7 noteworthy craft brewery and craft beer brand trademark registration applications and why they succeeded. Contact The Hilla Law Firm, PLLC, at (734) 743-1489 to discuss the protection of your your craft brewery or beer brand. Affordable fees & virtual consultations.

Do I Need to Register a Trademark to Engage in Business?

Michigan Trademark Attorneys - You are not required to register you business, product, or service name as a Federal Trademark—but you are wise to do so. Contact The Hilla Law Firm to discuss the protection of your brand with a Trademark Registration. (734) 743-1489.

How Do I Register My Logo as a Trademark?

Michigan Trademark Attorney - Registering your logo or design as a Federal Trademark should be considered a necessary business start-up cost. Protecting your brand with Trademark Registration will ensure your use of the logo for the life of the business. Contact The Hilla Law Firm at (734) 743-1489 to discuss your logo trademark registration.

Trademark Registration Attorney: What Is a Letter of Protest?

Michigan Trademark Attorney: A Letter of Protest is a low-expense method of providing evidence that a trademark registration application that has been filed by a 3rd party may not be registrable to the USPTO. Contact The Hilla Law Firm PLLC at (734) 743-1489 to discuss your trademark issue. Virtual consultations.

Trademark Registration Fees Increasing January 2, 2021

Federal trademark registration fees will increase across the board on January 2, 2021. If you are considering applying for registration of your business or product name or logo, contact The Hilla Law Firm now to apply now! (734) 743-1489 - Affordable flat fees - Virtual consultations - Nationwide service

Who Must Sign a Trademark Registration Application?

A Federal trademark application contains a verified statement of facts requiring signature by individual or corporate officer with firsthand knowledge. In other areas, the owner's trademark attorney must sign as representative. The Hilla Law Firm (734) 743-1489
Page: 12345678 - All
"See what past clients are saying about how we helped them!"

The Hilla Law Firm did an excellent job handling the trademark registration for my online business. In my case, the process turned out to be complicated as another business registered for a similar name. The Hilla Law Firm expertly handled the situation and my trademark was approved! Kelly
See More Case Studies