Licensed Trademark Attorney in Detroit
Successfully securing trademarks is instrumental in operating a successful business. The Hilla Law Firm explains your legal options before recommending proven strategies that establish and safeguard your logo or other branded elements that make your company recognizable to potential customers.
Whether you’re launching your first product or defending intellectual property for a Fortune 500 corporation, businesses of nearly all shapes and sizes need trademark registration services. Trademarks protect you from predatory competitors and non-practicing entities (NPEs) who wish to steal your ideas or tarnish your organization’s reputation in your marketplace.
Detroit trademark attorneys The Hilla Law Firm has 12 years of guiding clients through bankruptcies, trademark registration, and trademark monitoring. Attorney John Hilla spent nearly twenty years working in marketing, training, and publication development for major automotive, medical, and other corporations prior to entering the legal profession. In addition, he has been a working musician and writer. Whatever your business, we are familiar with the landscape of your industry, and our insight gives you a qualified ally when individuals use your creations without legal permission and paying royalties. Put that expertise to work for you and your company today!
Trademark Registration Services
The Hilla Law Firm, PLLC will not only draft and file your application but will also do a proper job of researching its registrability first.
Step 1: Our process is to learn your business. What are you offering and where are you offering it? Do you plan to expand? Will you be offering new products or services going forward? Will your prospective mark adequately protect those new products or services when you begin to offer them?
Step 2: To take that information and properly research not only the Federal and state trademark registers but also the market at large. Are there businesses using that name, regardless of registry? Internet domain names in use? Social media handles you might at least want to be aware of?
We will root that information out for you and the draft a detailed Opinion Letter to you, noting any dangerous conflicts and recommending whether an application filing with the USPTO may offer a low, moderate, or high-risk chance of opposing response.
If you decide, based upon that Opinion Letter, that you would like to proceed with the registration, that is
Step 3: The trademark application with the USPTO.
We will expertly draft your Trademark application with a tactical eye toward obtaining for your mark and your enterprise the fullest scope of protection possible. We will review the application with you prior to its filing to ensure that it properly describes your business and its product.
Once your application is filed, we will provide you regular and proactive updates as to its progress through the approval process, any Oppositions or Office Actions filed in response, and, finally, as to its approval.
The Hilla Law Firm, PLLC can also assist with:
- Foreign trademark registration or domestication
- Trademark monitoring
- Trademark enforcement, including Opposition and Office Action responses before the USPTO
On whatever level we may assist you, we guarantee the highest level of personalized customer service.
Trademark Registration Timeline:
- The trademark registration process takes as much as a year, in many cases.
- First, the Hilla Law Firm will obtain the information from you necessary to learn your business, its goals, its products, and its services.
- With that information, we will conduct a search to ensure that the prospective trademark is clear, safe, and will adequately identify your enterprise without leaving any consumer confused.
- The search and the return of our Opinion Letter describing the risks involved (or lack thereof) in applying for the registration of your mark generally takes a week or less.
- Once you elect to proceed with the application after reviewing our Opinion Letter, we will draft and submit your application with the US Patent and Trademark Office.
- The USPTO will assign an Examiner to review your application upon filing, but it will generally take 4-5 months to receive the first Response.
- That response may involve an Office Action, a refusal, or questions.
- The application may sail on through without any administrative or substantive response, however.
- Either way, presuming any negative responses are resolved, the application then proceeds to Publication.
- It must be published for 30 days in the Trademark Gazette.
- If a third party notes it and then wants to oppose the application of your mark, it must be done within that 30-day window. (Note that opposing parties must have certain legal bases to oppose a trademark, such as a possibility that your mark may cause consumer confusion with their already registered mark.)
- Once your mark clears this publication process, after several more weeks, the mark will be registered.
Note that this timeline is for an “in-use” application rather than an “intend to use” application (meaning that the mark is already being used in interstate commerce when the application is filed). For “intend to use” applications, several more steps are involved.
Take the first step towards protecting your rights and positioning your organization for success by contacting us today to schedule your personalized consultation with our trademark lawyers!